Peninah Ndegwa is the founder and Managing Director of Wow Mom Ltd, a social enterprise that advocates for Children Friendly Cities by bringing to attention policies that plague mothers and children in cities. She strongly believes that if children are not designed for, they are designed out. An urban planning professional with a specialty in Transport planning, gender and inclusion and climate change, she is determined to create cities where children grow, learn and thrive. She spearheaded the award-winning innovation geared towards the provision of baby-changing stations in public spaces in Kenya, a project that has served over 100,000 children and counting! Her aspiration is to live in a city where all people can meet their toileting needs in dignity regardless of age, gender or physical ability.